Idea Institute 9 will take place August 18 - 20, 2014 at Ritz Carlton in Amelia Island, FL. Based on suggestions from prior participants, we have gathered a very exciting and relevant roster of speakers and topics. The Idea Institute always provides a great combination of credit union practitioners, leaders and issues that set the conditions for lively discussion and debate. Topics for 2014 include the impact of the consumer and spread compression, building an innovation culture in a highly regulated institution, loan portfolio strategies and much more.

Discussion topics are strategy-oriented and targeted to the leadership perspectives of the CEO and Board Chair. However, it is not uncommon for other senior decision makers at the management level or other opinion leaders from the board to attend. These are challenging times, but also times that are loaded with opportunity. Learning how others are approaching these opportunities is one of the best ways to provoke your own creativity.

We hope you can join us at the 2014 Idea Institute.


Monday, August 18th

12:00 Noon


6:30 p.m.

Reception - Sponsored by PCSimages

Tuesday, August 19th

7:30 - 8:30 a.m.


8:30 a.m.

Bill Hampel

The Consumer...and Spread Compression
CUNA's interim CEO, Bill Hampel will return to the Idea Institute to provide focus on the long, slow recovery for Main Street economics. He will zero in on job creation, family earnings, consumer spending and loan demand in the months ahead. There are many pressures on credit union net interest margin...will the squeeze continue in the years ahead? Mr. Hampel will share his views about trends in consumer finance...dialogue will center on the implications for credit union strategies.

10:00 a.m.


10:30 a.m.

Chuck Purvis

Data Analytics...To What Purpose?
To an analyst, "big data" is like a mine...let's dig down in that database to see what we can find. To CEOs, their reality is a pile of problems and opportunities. To them, data is a tool to help with decision-making around those problems and opportunities. In fact, the objective is insight, not data. Data is something that must be assembled to generate insight...which is better than "seat of the pants" support for decisions. Coastal FCU CEO Chuck Purvis has invested in data analytics to create insight. He'll share his thinking and provoke discussion among participants. Is it data mining or data making?

12:00 Noon


1:30 p.m.

Tim Mislansky

The New World of Lending...Are You Still the Best Option?
Lending is a competitive game and becoming more so. It's also becoming more regulated thanks to new CFPB rules. And peer-to-peer lending is gaining traction. How do you balance this and become the lender of choice for your members? Wright-Patt CU Chief Lending Officer Tim Mislansky is trying to figure all of this out in Dayton, Ohio. He will share his ideas (and accomplishments) around building a loan portfolio for the future. Participants will have their own ideas. Collectively, there should be lots of insight from dialogue that can contribute to strategy development back home

3:00 p.m.


3:30 p.m.

Mike Kelly

Digital Drift: Tsunami or Glacial Transition?
Idea Institute veteran Mike Kelly asked to have an audience again with the Georgia credit unions to share his thinking around the emergence of digital distribution channels in the months/years ahead. Credit unions have a tremendous (and successful) investment in physical distribution channels...branch, ATM, phone, card. And, they are quickly adding online and mobile channel capabilities. Can the business model hold up being stretched across the entire spectrum? Will physical channels become a competitive cost burden? What will the younger generations really want in the way of customer experience? There will be more questions than answers...but good questions lead to good decisions.

7:00 p.m.

Reception/Dinner - Sponsored by CUNA Mutual Group

Wednesday, August 20th

7:00 a.m.

Continental Breakfast - Sponsored by Catalyst Corporate FCU

8:30 a.m.

Marc Schaefer

Building an Innovation Culture in a Highly Regulated Institution
The regulatory compliance burden stifles the courage to experiment and the willingness to wander far from peer averages. But, every consultant will emphasize that long term success depends on the ability to develop unique value propositions backed up with first class service. Marc Schaefer is the CEO at Truliant FCU in North Carolina. He has been working hard to develop a culture of innovation and support it with the talent to produce creative value offerings to the members. He will share his thinking, but this is a topic that all participants can contribute valuable insight to during dialogue.

10:00 a.m.


10:30 a.m.

Terry West

Local Tenacity and Global Vision...Recipe for CU Leadership
Terry West is the CEO at VyStar CU in Jacksonville. In a former life, he worked at State Employees CU in NC. Both credit unions have dominant market share and strong commitment to projecting high value to members. Mr. West has also devoted much of his attention to global credit union issues at the state and national levels. He believes that credit union leadership in the years ahead will have to combine local competitive tenacity with commitment to enhancing the global reputation and influence of the credit union version of the cooperative business model. The concern is that credit union leaders could become too focused on the local issues, creating strategic vulnerability for the credit union system. Finding the right balance between independence and interdependence is not easy...especially in the credit union space.

12:00 Noon



Registration Form

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Ritz Carlton
$189+tax (paid on site)

Room Preference: King Bed Two Double Beds

Conference Fees:

Early Bird Registration $395 (before July 1, 2014)
Registration $445 (after July 1, 2014)

Included in registration are the following functions:
I plan to attend:
# Mon Reception

# Tues Lunch

# Tues Reception/Dinner

Guest Registration

$150 includes Monday Reception and Tuesday Lunch and Reception/Dinner


Monday 12:00 Noon




Rental Clubs



Greens Fees:

$195 Per Round

Club Rentals:

$60 Per Round (Titleist or Ping)

Special Requests:


We will create an invoice based on your selections.


Refunds will be issued in full until July 25th. No refunds will be issued on cancellations made after the July 25th deadline. Cancellations must be submitted in writing via email to Tish Fernandez.




Bill Hampel
Bill Hampel is interim president/CEO of the Credit Union National Association (CUNA). He joined CUNA as an economist in 1978 and was promoted to chief economist in 1985 and to senior vice president of research and policy analysis in 1992. He has been a senior member of CUNA's advocacy team since 1997 and was appointed to his current position effective June 2014. Hampel is an expert on the economy and credit union issues, and is regularly interviewed by the media for stories appearing on major national television, radio and print outlets.

Mike Kelly
Mike Kelly is president and CEO of PSCU, the nation's largest credit union services organization (CUSO). PSCU offers credit card, debit/ATM card and prepaid card servicing, bill payment solutions, electronic home and mobile banking and other services. Since joining PSCU in 2011, Mike has focused on enhancing PSCU's leadership in mobility, strategic consulting and technology that creates the foundation for strong partnerships with member-owners.

Timothy J. Mislansky
Timothy J. Mislansky is senior vice president and chief lending officer at Wright-Patt Credit Union, based in Fairborn, OH. He is also president of myCUmortgage, LLC, a mortgage-lending CUSO wholly owned by the credit union. Before joining WPCU in 2001, he was vice president of member services at Chaco Credit Union in Hamilton, OH. He serves on a number of local and national housing related boards.

Chuck Purvis
Chuck Purvis is president and chief executive officer of Coastal Federal Credit Union in Raleigh, N.C. In this position, he is responsible for providing executive leadership to all operating divisions at Coastal, and leads the strategic management team. He is a former chairman of the National Credit Union Foundation (NCUF) and was a member of the NCUF Board from 1995 to 2007. From 1992 to 2000, he was a member of the senior management team of U.S. Central Credit Union, a $30 billion institution in Overland Park, KS.

Marcus Schaefer
Marcus Schaefer has served as president and CEO of Truliant Federal Credit Union since 1995. Schaefer also serves as Chairman of Truliant's wholly-owned subsidiary, Truliances LLC, which operates the Credit Union Auto Buying Service, Financial Advisors at Truliances, and the property and casualty unit. He also serves on the Consumer Financial Protection Bureau's Credit Union Advisory Council, the Credit Union National Association's World Leadership Development Committee, and the North Carolina Credit Union League's Governmental Affairs Committee.

Terry R. West
Terry R. West is president and chief executive officer of VyStar Credit Union, headquartered in Jacksonville, FL. Before joining VyStar in 1988, he was vice president of personal lending for State Employees Credit Union in North Carolina. Prior to joining the credit union movement, he taught math in public middle school and junior college in North Carolina. He serves in a number of positions with the Credit Union National Association (CUNA) as well as the National Association of State Chartered Credit Union Supervisors (NASCUS).


The Ritz-Carlton, Amelia Island is the setting for this year’s Idea Institute 9. The luxury hotel property is located on 13 beachfront acres on Amelia Island, a barrier island in the Atlantic Ocean just northeast of Jacksonville.

The Ritz-Carlton includes 446 guest rooms, each with its own private balcony. Other amenities include marble baths, WiFi, twice-daily maid service and 24-hour in-room dining.

Guests have their choice of four restaurants. Salt offers fine dining with a seaside view, while Café 4750 features relaxed Southern charm and a menu inspired by fresh, seasonal ingredients. Eight Burger Bar & Sports Lounge is a contemporary sports bar that offers classic pub food and locally brewed craft beers, along with televised sports and billiards tables. The Ocean Bar and Grill features tropical cocktails, fresh seafood and more, in a casual outdoor setting close to the beach and the pool. The Lobby Lounge offers musical entertainment Thursday through Saturday nights.

Golfers will enjoy the Golf Club of Amelia Island, a challenging 18-hole course adjacent to the Ritz-Carlton. Group and private lessons are available, along with pro shop services.

Take time to relax and renew at the Ritz-Carlton Spa, which offers a wide range of services, including daily specials and packages.

The 24-hour fitness center will help you stay in shape with a full range of exercise facilities, including treadmills, elliptical machines, stationary bikes, weights and more. Group fitness classes are also available, and you can even rent a bicycle to explore the island.

Tennis buffs can make use of the hotel’s tennis facilities, which include four clay courts, a full-service pro shop and daily drill clinics. Personal instruction is also available.


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